Meet Hans Bohlin, CEO at Atlasbalans

Hans Bohlin was born in 1962 and comes from Umeå. Since his 1985 business economic degree from Umeå University, he has worked in areas such as IT development, telecom, finance and trade, primarily in sales, marketing and management. Hans has even studied as a chiropractor apprentice for two years and studied osteopathy for six months.

“Hans has a unique combination of business expertise, empathy and vision. I have over the past three years have had the privilege to get to know Hans in business and personally, and would heartily recommend everyone to do the same. I am sure that Hans can get you to see things in new, more productive ways with warmth and compassion. “- Anders Larsson

Why Atlasbalans? Interview with CEO Hans Bohlin

Hans Bohlin sold his summer home and abandoned a successful career in business to invest wholeheartedly in Atlasbalans, a wellness concept that has gone from treating people to the development of an innovative treatment machine that now also treats horses with great results.

Read the full interview below

“Hans has a helicopter perspective and quickly sees the overall pictures with the ability to come to a fast decision. The basis for this is his curiosity and his incredibly high ability to absorb large amounts of information. Hans has a very good ability to see people and provide feedback on their strengths. Hans has strong leadership abilities and I can heartily recommend his experience and knowledge “- Björn Ekengren

What triggered you to start Atlasbalans?

I have always strived to make things easier and more efficient.

In the late 2000s I got interested in alternative forms of treatment and saw the great benefit they could do for people with back and neck pain, but also proactively to better balance and posture.

Moreover, it was an industry that could benefit from more entrepreneurship and new development, so I felt I had something to contribute with my long experience both as an entrepreneur and from many years in large corporations.

So after a lot of preparation, we started Atlasbalans in the autumn of 2011 as a wellness concept to by treatment of the neck and back help customers to better their balance and posture.

The basic idea was to bring together professional therapists under one platform and together build something bigger. By making things easier and working together, I believe we can open up for a whole new development.

The format has changed, but the idea is still the same. By spreading Fascia wave treatment to as many as possible and remaining open to evolving and improving, this can be a quick channel to disseminate new knowledge and research.

In recent years, for example, I have studied fascinating new research on above all the fascia, and when it spreads it can change the whole perspective on how we look at health care. But the system is slow, it is still relatively unknown in for example Sweden, even though it greatly impacts how the body works.

My vision is for Atlasbalans to remove that inertia.

Atlasbalans is my way of showing the path to doing things faster, easier and more efficient.

Why did you develop a machine?

Our past experience had taught us that a tool is needed to effectively treat especially the neck muscles. Therefore, work began to develop a treatment machine in the autumn of 2011.
When testing the first prototype in spring of 2012, we realized that therapists in general, not just those who treat the neck and back, could benefit from a tool. Partly to improve treatment results, but also to facilitate the work since it causes wear to treat customers manually each day for several years.

The machine has won designer awards and has been praised by clients and therapists. How did that come about?

I contacted two talented engineers, Ari Hakala and Krister Sjölander, and a renowned industrial designer, Nicholas Frank, who I worked with in the early 90s. The first sketches were amazing, but since then a lot has happened that influenced development.

Early on we detected that the machine had a positive effect on connective tissue. Connective tissue (Fascia) is about the hottest and newest within manual therapy; especially in Germany and the US. Through Tom Myer’s research on “Anatomy Trains” the machine was adapted for treatment of Fascia.

We have upgraded the software some 20 times since then to get the maximum effect..

An animation was made in 2018 about how Atlasbalans and the machine have evolved over the years

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